26 Feb 2007 22:38:32
Phil M.
Runner's World Buys Running Times

http://tinyurl.com/2dbpab

--
Phil M.


26 Feb 2007 17:53:25
Parker Race
Re: Runner's World Buys Running Times


"Phil M." <[email protected] > wrote in message
news:[email protected]
> http://tinyurl.com/2dbpab
>
> --
> Phil M.

That explains the "take 2 minutes off your 10k" on the cover of the issue
that was delivered today.




27 Feb 2007 07:04:12
Dot
Re: Runner's World Buys Running Times

Phil M. wrote:

> http://tinyurl.com/2dbpab
>
Wonder if this is fall out from the forum debacle from last June. ;)
When RW shut down their forums for a week for reconstruction last June
and the replacement forum was of, well, RW quality, many fled to RT
forum as well as an Escapee forum. Some that moved to RT were
sufficiently impressed with that that they dropped their RW
subscriptions and picked up RT. Much of the Trail stuff is still largely
intact, but there's other groups that suffered when their most
knowledgeable posters didn't come back.

Dot

--
"Success is different things to different people"
-Bernd Heinrich in Racing the Antelope



27 Feb 2007 06:32:42
Miss Anne Thrope
Re: Runner's World Buys Running Times

I heard they're changing the name to Prancing Fairy Monthly.



27 Feb 2007 15:27:39
bluezfolk
Re: Runner's World Buys Running Times

On Feb 26, 5:38 pm, "Phil M." <[email protected] > wrote:
> http://tinyurl.com/2dbpab
>
> --
> Phil M.

I used to like Runner magazine, until RW took it over and closed
it down many years ago. Maybe their logic is if you can't beat 'em-
buy 'em.


Eric



02 Mar 2007 07:30:27
Ozzie Gontang
Re: Runner's World Buys Running Times

In article <[email protected] >,
"Phil M." <[email protected] > wrote:

> http://tinyurl.com/2dbpab

Phil,

Some background as you look at the publisher and the editor of RW.

You have to say they are staying true to their purpose as magazine
publishers and editors: Publish as many magazines as possible with the
widest distribution and grow in profitability, and make a difference.

What a great way to use content to have people by a subscription that
is actually paid for by the advertising. So it's a win/win/win
situation unless you think you're being taken. And we know what we can
do with that: Stop subscribing and start your own magazine.

I would suggest that if the decision someone makes is to start a
magazine, Andy and David have gone about it the correct way in learning
the business side. Some interesting reading if you visit the Medill
website.

Back to Lee Thayer, or was it Peter Drucker, or maybe Henry Ford: If
you want to know the future, Create it.

And we all are.

In health and on the run,

Ozzie


Andy Hesam

http://publishingcourses.stanford.edu/sppc/IAB.html

The Stanford Professional Publishing Course
July 13-21, 2007 Stanford, CA

ANDREW HERSAM
SPPC Class of '04
Publisher, Runner's World
New York, NY
[email protected]
Andy Hersam is the Publisher of Runner's World magazine in New York
City. Prior to Runner's World/ Rodale, Andy spent seven years at Sports
Illustrated, where he was director of business development working on
non-weekly related properties, start-ups and acquistions.


WEDDINGS; Peggy Wilson, Andrew Hersam

Published: June 25, 1995 NYTimes

Margaret Elizabeth Wilson, a daughter of Mr. and Mrs. Frederick Wilson
of Hagerstown, Md., was married yesterday to Andrew Richard Hersam, a
son of Mr. and Mrs. V. Donald Hersam Jr. of New Canaan, Conn. The Rev.
Jeffrey J. Newlin performed the ceremony at the Noroton Presbyterian
Church in Darien, Conn.

Mrs. Hersam, who is known as Peggy, is an account manager at Gourmet
magazine in New York. She graduated from Denison University. Her father
is a senior vice president in Hagerstown for Wheat First/Butcher Singer
Securities.

Mr. Hersam is the national advertising manager at Yachting magazine in
New York. He graduated from Ithaca College. His father is the publisher
of The New Canaan Advertiser and The Darien Times newspapers.


DAVID WILLEY

When I first looked at the direction of RW which is to sell RW, I
followed the path of David back to Medill at Northwestern University.
If you want to see their grad journalism programs you can see that one
speciality of the 5 is: Magazine Publishing.

http://www.medill.northwestern.edu/medill/grad/areas_of_study/

I believe that part of the Master's program is actually bringing a
magazine to life in the form of a premier issue. I believe that several
magazines have made it from Master's project to publication. I'm not
certain is that's where or how Men's Health started.

With 6 million impressions, RW and its leadership are running a pretty
good business model.

================
http://www.medill.northwestern.edu/medill/grad/magazine_publishing/index.
html

You begin with an idea. Three months later you have a published,
nationally distributed magazine and a Web site, as well as budget and
circulation projections and a completed advertising campaign. In the
process you gain an intimate understanding of what it takes to create
and manage a magazine. Whether you are devising a concept "from scratch"
or working with a real media company to revamp an existing title, this
kind of publishing experience is unique to Medill.

=====================


An interesting dialogue with Hal Higdon back in 2003 when David came to
RW: http://www.doitsports.com/bboard/q-and-a-fetch-msg.tcl?msg_id=000mEk

Media Talk; Men's Journal Encounters Problems on Mount Rainier
By MATTHEW J. ROSENBERG
Latest issue of Men's Journal, with article touting minimal risks
involved in climbing Mount Rainier, hit newsstands days before death of
climber in avalanche and stranding of two climbers in whiteout; editor
David Willey defends article; Mount Rainer National Park superintendent
John Krambrink cites risks; photo
June 29, 1998BusinessNews
MORE ON MOUNTAIN CLIMBING AND: ACCIDENTS AND SAFETY, AVALANCHES,
KRAMBRINK, JOHN, WILLEY, DAVID, MEN'S JOURNAL, MOUNT RAINIER NATIONAL
PARK


02 Mar 2007 06:16:08
Doug Freese
Re: Runner's World Buys Running Times


"Ozzie Gontang" <[email protected] > wrote in message
news:[email protected]
> In article <[email protected]>,
> "Phil M." <[email protected]> wrote:
>
>> http://tinyurl.com/2dbpab
>
> Phil,
>
> Some background as you look at the publisher and the editor of RW.
>
> You have to say they are staying true to their purpose as magazine
> publishers and editors: Publish as many magazines as possible with
> the
> widest distribution and grow in profitability, and make a difference.

Ozzie, I agree with "widest distribution and grow in profitability" but
I'm leery of "make a difference." I know quality is subjective but I,
like many, found both RW and RT so repetitively fundamental that we
don't subscribe or if we do the pearls are few and far between. The fact
that running is growing nicely and as such there are always new people,
they will likely grow their subscription numbers. I often wonder how the
likes of RW and RT will do if the sport plateaus. Just thinking out
loud.

If we define 'make a difference' as getting people launched into
running, aka running 099-101 then I'll agree but still yawn. The gap
that I see and no one has seemed to make a broad based magazine "pay"
that appeals to sophomore - senior level running. The likes of "peak
running performance" is my opinion comes the closest but it is a
newsletter but no where near the numbers of RW/RT. For those that want
to read about the leading, bleeding edge there is always Running
Research News. Of course one has to read RRN carefully as some of the
studies are small and narrowly defined and should be be used as stepping
stones for further investigation not bibical.

In effect I think there is market for an higer level running rag but
maximizing the profit will likely never let it happen.

-Doug






02 Mar 2007 05:29:25
bluezfolk
Re: Runner's World Buys Running Times

On Mar 2, 6:16 am, "Doug Freese" <[email protected] > wrote:
> "Ozzie Gontang" <[email protected]> wrote in message
>
> news:[email protected]
>
> > In article <[email protected]>,
> > "Phil M." <[email protected]> wrote:
>
> >>http://tinyurl.com/2dbpab
>
> > Phil,
>
> > Some background as you look at the publisher and the editor of RW.
>
> > You have to say they are staying true to their purpose as magazine
> > publishers and editors: Publish as many magazines as possible with
> > the
> > widest distribution and grow in profitability, and make a difference.
>
> Ozzie, I agree with "widest distribution and grow in profitability" but
> I'm leery of "make a difference." I know quality is subjective but I,
> like many, found both RW and RT so repetitively fundamental that we
> don't subscribe or if we do the pearls are few and far between. The fact
> that running is growing nicely and as such there are always new people,
> they will likely grow their subscription numbers. I often wonder how the
> likes of RW and RT will do if the sport plateaus. Just thinking out
> loud.
>
> If we define 'make a difference' as getting people launched into
> running, aka running 099-101 then I'll agree but still yawn. The gap
> that I see and no one has seemed to make a broad based magazine "pay"
> that appeals to sophomore - senior level running. The likes of "peak
> running performance" is my opinion comes the closest but it is a
> newsletter but no where near the numbers of RW/RT. For those that want
> to read about the leading, bleeding edge there is always Running
> Research News. Of course one has to read RRN carefully as some of the
> studies are small and narrowly defined and should be be used as stepping
> stones for further investigation not bibical.
>
> In effect I think there is market for an higer level running rag but
> maximizing the profit will likely never let it happen.
>
> -Doug

Doug,

I agree that RW is very repetitive, quite a bit less than other
Rodale rags (ie Prevention) but I enjoy reading it anyway. I find
John Binghams column to be very motivational.


Eric



02 Mar 2007 07:41:34
Charlie Pendejo
Re: Runner's World Buys Running Times

Doug wrote:
> no one has seemed to make a broad based magazine "pay"
> that appeals to sophomore - senior level running.

Right, but is this really such a tragedy? How would such a magazine
serve its readership? What would we want out of a monthly?

I'm not much of a monthly magazine guy (though I once spent the better
part of a decade working on software for that industry, and more than
half my NYC friends have worked on magazines at some point in their
careers), so likely I'm missing the point. But what *would* the
content be?

How to train? Who wants to get this in random dribs and drabs four
weeks apart? If you're interested beyond simply getting out there and
covering some distance at some frequency, aren't you gonna wanna get a
coherent whole from books or a coach or something? And for specific
questions not covered in your books or where you need clarification,
aren't you gonna want more immediate feedback than hoping next month's
issue will address your topic?

News from the world of competitive running? Internet! By the time
you get this from a monthly rag, it's more like "olds" anyway.

A sense of contact with the running community? In person at races and
clubs; virtually on the net.

Gear reviews? Almost never trustworthy. You've got conflicts of
interest with advertisers, and even when you don't (Consumer Reports)
the reviews probably just plain suck anyway. They may do alright for
cars, but over the years when I've known more than a little about a
product domain I've found CR reviews woeful.

Feature stories, profiles. Yes, these can be good, and magazines are
their rightful home. But hey, it seems to me that as despicably bad
overall as RW has been in the four years I've been aware of it,
they've published some terrific features. Kenny Moore's piece on Mamo
Wolde, the Iranian-American guy Reza something-or-other running across
the country a few years ago... I haven't seen the mag in a while but
hopefully they're still paying for good features from talented
writers, and still publishing the "rave run" photo which was usually
good.

So beyond a good feature story, what else are we looking for in our
"better than RW" monthly? Serious question.



02 Mar 2007 16:10:04
Robert Grumbine
Re: Runner's World Buys Running Times

In article <[email protected] >,
Charlie Pendejo <[email protected] > wrote:
>Doug wrote:
>> no one has seemed to make a broad based magazine "pay"
>> that appeals to sophomore - senior level running.
>
>Right, but is this really such a tragedy? How would such a magazine
>serve its readership? What would we want out of a monthly?

Good question and observations.

For myself, I'm just not a magazine person.

For running 'community', I've got the newsgroup, my running club,
and more area races than I could ever attend (one guy in the area runs
200+ races per year). Not everybody lives in a big metro area, but
most of us in the first world do, so sizeable club and lots of races
are fairly generally at hand.

For the research ... well, that I prefer is either the
original scientific journals, or the reports after some years
of trying out the new idea on real people for some real-life
results. The latter will be far smaller, and irregular in
its arrival; most notions that work fine in the lab for a few
runs, or weeks, don't succeed when put on the pavement for
a few years. (Such is the way of research, no knock on the
people coming up with new ideas to try. Every so often they
come up with a goodie.)

>So beyond a good feature story, what else are we looking for in our
>"better than RW" monthly? Serious question.

Hence the problem. Monthlies need ephemeral content, but the
ephemeral is often not interesting to the serious-minded on that
topic. Worse, the ephemeral of interest to the serious-minded
is also unpredictable in its arrival, but the magazine needs
predictable 80 (or 12, or whatever) pages of content to keep
advertisers happy (need something to space out the ads).

--
Robert Grumbine http://www.radix.net/~bobg/Science faqs and amateur activities notes and links.
Sagredo (Galileo Galilei) "You present these recondite matters with too much
evidence and ease; this great facility makes them less appreciated than they
would be had they been presented in a more abstruse manner." Two New Sciences


02 Mar 2007 08:52:27
Charlie Pendejo
Re: Runner's World Buys Running Times

Bob Grumbine wrote:
> For the research ... well, that I prefer is either the
> original scientific journals, or the reports after some years
> of trying out the new idea on real people for some real-life
> results. The latter will be far smaller, and irregular in
> its arrival; most notions that work fine in the lab for a few
> runs, or weeks, don't succeed when put on the pavement for
> a few years. (Such is the way of research, no knock on the
> people coming up with new ideas to try. Every so often they
> come up with a goodie.)

Too bad I didn't read your concise formulation of this thought here,
before rambling at greater length and less coherency to similar effect
in another thread. :-)



02 Mar 2007 21:07:57
Doug Freese
Re: Runner's World Buys Running Times


"Charlie Pendejo" <[email protected] > wrote in message
news:[email protected]
> Doug wrote:
>> no one has seemed to make a broad based magazine "pay"
>> that appeals to sophomore - senior level running.
>
> Right, but is this really such a tragedy? How would such a magazine
> serve its readership? What would we want out of a monthly?

>
> I'm not much of a monthly magazine guy (though I once spent the better
> part of a decade working on software for that industry, and more than
> half my NYC friends have worked on magazines at some point in their
> careers), so likely I'm missing the point. But what *would* the
> content be?


> So beyond a good feature story, what else are we looking for in our
> "better than RW" monthly? Serious question.

Seriuos answer! Then I would suggest you take a look at Peak Running
Performance for example and see the difference between the RW/RT pablum
vs. a substantial more in depth Ezine. In fact I'll send you the PDF
copy of the last issue and then you tell me. One could take articles
such as those included and add some fluff and have something worth
reading. So you tell me if you would like to see a monthly magazine with
contents like PRP.

-Doug


>




03 Mar 2007 06:11:12
Dot
Re: Runner's World Buys Running Times

Charlie Pendejo wrote:
> Doug wrote:
>
>>no one has seemed to make a broad based magazine "pay"
>>that appeals to sophomore - senior level running.

Not sure if Doug has seen recent issues of RT, but it at least seems
more like a running mag than RW. I haven't seen any issues recently, but
RT did start a trailrunning column and some of their training wasn't too
bad (although I did object to terminology for terminology's sake). Maybe
a step above RW, but certainly not the depth of the newsletters.
>
>
> Right, but is this really such a tragedy? How would such a magazine
> serve its readership? What would we want out of a monthly?
>
...
>
> How to train? Who wants to get this in random dribs and drabs four
> weeks apart? If you're interested beyond simply getting out there and
> covering some distance at some frequency, aren't you gonna wanna get a
> coherent whole from books or a coach or something? And for specific
> questions not covered in your books or where you need clarification,
> aren't you gonna want more immediate feedback than hoping next month's
> issue will address your topic?

JMHO. Most books are very limited, but that is where I *started* (about
6 yr ago). I probably read Galloway, Daniels, Benson, Burke, Glover, and
not sure what else. Most have more recent editions (ie Galloway didn't
say too much about walking, except casual mention, and that he got the
idea from ultra runner Tom Osler.). More recently I've read (at least
parts of) Martin and Coe, Noakes, and Lydiard.

As my running expanded, initial books have been supplemented by a couple
trail running books, Trail Runner mag, internet, but most importantly by
the monthly newsletters (PP, RRN, Sports Injury Bulletin). Yea, the
monthly newsletter information is random, but the greater depth than
books, internet, or mags (RW, RT, TR, UR) provides more insight or
stimulates ideas for modifications. As with most things, the relevance
varies from issue to issue. Same is true with professional journals. New
information arrives when it arrives.

>
> News from the world of competitive running? Internet! By the time
> you get this from a monthly rag, it's more like "olds" anyway.
>
> A sense of contact with the running community? In person at races and
> clubs; virtually on the net.

At least with Trail Runner, I do find it broader than my local or
internet contacts. I've even found the ads useful. But that's probably
partly a function of where I live.

>
> Gear reviews? Almost never trustworthy.

Not so much that, but not enough depth to be useful in recent years.
Internet reviews tend to be more detailed.

>
> So beyond a good feature story, what else are we looking for in our
> "better than RW" monthly? Serious question.

Training could be discussed in more depth and various ways to achieve
the same goal. But I don't mind just getting them in the monthly
newsletters since they take up less space and I also have a .pdf version
so they're easy to search.

Dot

--
"The goal is training and adaptation, not destruction and injury."
- John Hardy
http://www.mountainrunning.coolrunning.com.au/misc/training.shtml



03 Mar 2007 06:01:59
Doug Freese
Re: Runner's World Buys Running Times


"Dot" <[email protected]#duh?att.net > wrote in message
news:[email protected]
> Charlie Pendejo wrote:
>> Doug wrote:
>>
>>>no one has seemed to make a broad based magazine "pay"
>>>that appeals to sophomore - senior level running.
>
> Not sure if Doug has seen recent issues of RT, but it at least seems
> more like a running mag than RW. I haven't seen any issues recently,
> but RT did start a trailrunning column and some of their training
> wasn't too bad (although I did object to terminology for terminology's
> sake). Maybe a step above RW, but certainly not the depth of the
> newsletters.

Thanks Dot, I'll try to take a look at an issue. Who knows maybe RT
will be at a higher level than RW.


>> So beyond a good feature story, what else are we looking for in our
>> "better than RW" monthly? Serious question.

I sent him the latest pdf for RRN and PRP rather then try to summerize.
It's the old picture is worth a 1,000 words. ;) maybe he will find the
added depth more than he wants.

-Doug







03 Mar 2007 09:55:12
Charlie Pendejo
Re: Runner's World Buys Running Times

Doug wrote:
> I sent him the latest pdf for RRN and PRP rather then try to summerize.

Thanks!


> It's the old picture is worth a 1,000 words. ;) maybe he will find the
> added depth more than he wants.

Certainly higher quality and more advanced than RW. I'm a little
heartened to know someone's producing and consuming some good info in
a monthly format.

But nothing in either convinced me I want to receive a monthly,
whether paper or PDF; and nothing is that new to me vs. what I've
soaked up via books and internet.

RRN's got two pieces based on concepts I've already assimilated (a:
the cardio/aerobic model and VOmax ain't everything, strength matters,
"neural inputs" is like Noakes's "central governor", and b: when
you're too tired to maintain pace, try speeding up rather than slowing
down, which I think I first read in Daniels and have tried to
incorporate). RRN goes further in trying to connect some of these
dots to hard physiological data, studies, citations... which is
admirable, I guess, but not my thing - I'm not that interested in the
physiologists catching up to what runners and coaches already know.

PRP seems solid and practical, but again pretty familiar to someone
who has spent too much time reading books and on the net:

- Standard marathon training 101 - sure, it's novel that the byline is
Salazar's, but do I really need to read a seventeenth minor variation
on this theme?

- An injury article (PF this time) - might be great, but my eyes glaze
over at articles on injuries I've not experienced. I might file it
away for "if I ever get PF, remember where I read this" but, much as I
might theoretically think it could be useful, I ain't gonna get
motivated to do some exercises to prevent some injury which has never
threatened me.

- How important is genetics - between Noakes and the net, there's
nothing new to me. It's nice to see the guy from the "Chasing Kimbia"
website in another medium though.

- Jack Daniels on cross training - looks about the same as this
section in his book to me.

Again, I'm not trying to diss the quality of the stuff here, which is
high. It's probably great stuff for normal people who don't
obsessively buy half a dozen (or on second thought, embarrassingly
higher) books in their first few years of running, and spend so many
hours looking online for more.



03 Mar 2007 18:12:34
Raffy
Re: Runner's World Buys Running Times

Hi Ozzie,

Is Marathon and Beyond still being published?
And how does it rate with the rec.running crowd?

Peace,

raffy

"Ozzie Gontang" <[email protected] > wrote in message
news:[email protected]
> In article <[email protected]>,
> "Phil M." <[email protected]> wrote:
>
>> http://tinyurl.com/2dbpab
>
> Phil,
>
> Some background as you look at the publisher and the editor of RW.
>
> You have to say they are staying true to their purpose as magazine
> publishers and editors: Publish as many magazines as possible with the
> widest distribution and grow in profitability, and make a difference.
>
> What a great way to use content to have people by a subscription that
> is actually paid for by the advertising. So it's a win/win/win
> situation unless you think you're being taken. And we know what we can
> do with that: Stop subscribing and start your own magazine.
>
> I would suggest that if the decision someone makes is to start a
> magazine, Andy and David have gone about it the correct way in learning
> the business side. Some interesting reading if you visit the Medill
> website.
>
> Back to Lee Thayer, or was it Peter Drucker, or maybe Henry Ford: If
> you want to know the future, Create it.
>
> And we all are.
>
> In health and on the run,
>
> Ozzie
>




03 Mar 2007 19:45:24
I2Run
Re: Runner's World Buys Running Times


"Raffy" <[email protected] > wrote in message
news:[email protected]
| Hi Ozzie,
|
| Is Marathon and Beyond still being published?
| And how does it rate with the rec.running crowd?
|
| Peace,
|
| raffy

Yes it is and is a bimonthly.
Barnes and Noble has them on the shelves here in the North East.
The website is http://www.marathonandbeyond.com/




04 Mar 2007 09:45:06
Dot
Re: Runner's World Buys Running Times

Doug Freese wrote:

> "Dot" <[email protected]#duh?att.net> wrote in message
> news:[email protected]
>
>>Charlie Pendejo wrote:
>>
>>>Doug wrote:
>>>
>>>
>>>>no one has seemed to make a broad based magazine "pay"
>>>>that appeals to sophomore - senior level running.
>>
>>Not sure if Doug has seen recent issues of RT, but it at least seems
>>more like a running mag than RW. I haven't seen any issues recently,
>>but RT did start a trailrunning column and some of their training
>>wasn't too bad (although I did object to terminology for terminology's
>>sake). Maybe a step above RW, but certainly not the depth of the
>>newsletters.
>
>
> Thanks Dot, I'll try to take a look at an issue. Who knows maybe RT
> will be at a higher level than RW.

Note, I said a step above, not a giant step above. ;) It at least looks
more professional, or at least the few issues I got did.

Dot

--
"The goal is training and adaptation, not destruction and injury."
- John Hardy
http://www.mountainrunning.coolrunning.com.au/misc/training.shtml



04 Mar 2007 12:55:59
Doug Freese
Re: Runner's World Buys Running Times


"Charlie Pendejo" <[email protected] > wrote in message
news:[email protected]
> Again, I'm not trying to diss the quality of the stuff here, which is
> high. It's probably great stuff for normal people who don't
> obsessively buy half a dozen (or on second thought, embarrassingly
> higher) books in their first few years of running, and spend so many
> hours looking online for more.
>

I agree. For those that have read all the books then a monthly missive
will only bring you small changes or different views to some standards.
OTOH I have read many of the books but still find a consistent set of
interesting data and the application. The data may all be buried in some
book but it's not as if we remember every fact we read in a book, at
least for me. Noakes is a prime example of voluminous facts. My
curiosity wants to see both theory and application and it's potential
application to me.

My intent was to show the level of detail that is available for those
who may not want to read all the books and prefer a monthly tutor, light
years better than RT/RW.

-Doug




05 Mar 2007 00:08:53
Ozzie Gontang
Re: Runner's World Buys Running Times

Doug,

I said staying true to their purpose as magazine publishers and editors.
The "make a difference" would be to the owners, investors, shareholders.
Regarding the readers, they're another source of revenues. With the
fact that we are herd/pack animals, a marathon of 23,000 to 30,000
marathoners, LA just finished, it's a mixed bag.

On one hand, it is a group of 23,000 to 30,000 individuals doing their
own thing in what I consider one of the world's greatest parades. Or
going through to pick up one's number at the Expo, it is usually
arranged that you have to go by all the booths and exhibitors to get to
the registration/pick up. So individuality and cattle being
mooooooved on.

In the press release, I found it interesting that the RW editors state
that the RT staff will stay the same to serve the RT members...during
the transition. So the one thing I've learned about life is that it is
always changing. Was it Heraclitus and sticking your foot in the river.

One thing that I do appreciate is that you're still here along with so
many of the stalwarts of rec.running.

in health and on the run,

Ozzie



In article <[email protected] >,
"Doug Freese" <[email protected] > wrote:

> "Ozzie Gontang" <[email protected]> wrote in message
> news:[email protected]
> > In article <[email protected]>,
> > "Phil M." <[email protected]> wrote:
> >
> >> http://tinyurl.com/2dbpab
> >
> > Phil,
> >
> > Some background as you look at the publisher and the editor of RW.
> >
> > You have to say they are staying true to their purpose as magazine
> > publishers and editors: Publish as many magazines as possible with
> > the
> > widest distribution and grow in profitability, and make a difference.
>
> Ozzie, I agree with "widest distribution and grow in profitability" but
> I'm leery of "make a difference." I know quality is subjective but I,
> like many, found both RW and RT so repetitively fundamental that we
> don't subscribe or if we do the pearls are few and far between. The fact
> that running is growing nicely and as such there are always new people,
> they will likely grow their subscription numbers. I often wonder how the
> likes of RW and RT will do if the sport plateaus. Just thinking out
> loud.
>
> If we define 'make a difference' as getting people launched into
> running, aka running 099-101 then I'll agree but still yawn. The gap
> that I see and no one has seemed to make a broad based magazine "pay"
> that appeals to sophomore - senior level running. The likes of "peak
> running performance" is my opinion comes the closest but it is a
> newsletter but no where near the numbers of RW/RT. For those that want
> to read about the leading, bleeding edge there is always Running
> Research News. Of course one has to read RRN carefully as some of the
> studies are small and narrowly defined and should be be used as stepping
> stones for further investigation not bibical.
>
> In effect I think there is market for an higer level running rag but
> maximizing the profit will likely never let it happen.
>
> -Doug