26 Feb 2005 14:44:52
Robert Henderson
Test sponsors Npower seeking reduced deal


Test sponsors Npower are reported as having signed a discounted deal for
two years. Sky were awarded a monopoly of England Test for four
years in October. Result, reduced sponsorship. RH
--
Robert Henderson
philip@anywhere.demon.co.uk
Blair Scandal web site at http://www.geocities.com/blairscandal/
Personal web site at http://www.anywhere.demon.co.uk


27 Feb 2005 07:50:20
Paul Hyett
Re: Test sponsors Npower seeking reduced deal

In uk.sport.cricket on Sat, 26 Feb 2005 at 14:44:52, Robert Henderson
wrote :
>
>Test sponsors Npower are reported as having signed a discounted deal for
>two years. Sky were awarded a monopoly of England Test for four
>years in October. Result, reduced sponsorship. RH

Would serve the ECB right if all their sponsors told them to FOAD.
--
Paul Hyett, Cheltenham







27 Feb 2005 12:02:08
Trev67
Re: Test sponsors Npower seeking reduced deal

Paul Hyett wrote:
> In uk.sport.cricket on Sat, 26 Feb 2005 at 14:44:52, Robert Henderson
> wrote :
>
>>Test sponsors Npower are reported as having signed a discounted deal for
>>two years. Sky were awarded a monopoly of England Test for four
>>years in October. Result, reduced sponsorship. RH
>
>
> Would serve the ECB right if all their sponsors told them to FOAD.

Two points:

1) ECB would (or at least should) have expected this.

2) Sky deal + reduced sponsorship will probably still be worth more
money to the ECB than a Terrestrial TV deal + increased sponsorship.

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28 Feb 2005 07:43:45
Paul Hyett
Re: Test sponsors Npower seeking reduced deal

In uk.sport.cricket on Sun, 27 Feb 2005 at 12:02:08, Trev67 wrote :
>Paul Hyett wrote:
>> In uk.sport.cricket on Sat, 26 Feb 2005 at 14:44:52, Robert Henderson
>> wrote :
>>
>>>Test sponsors Npower are reported as having signed a discounted deal for
>>>two years. Sky were awarded a monopoly of England Test for four
>>>years in October. Result, reduced sponsorship. RH
>>
>>
>> Would serve the ECB right if all their sponsors told them to FOAD.
>
>Two points:
>
>1) ECB would (or at least should) have expected this.
>
>2) Sky deal + reduced sponsorship will probably still be worth more
>money to the ECB than a Terrestrial TV deal + increased sponsorship.

That doesn't alter the fact that (IMO) they are sacrificing the future
of the game for 30 pieces of silver.
--
Paul Hyett, Cheltenham