27 Jun 2007 17:58:50
SPORTfighter
MMA is new national past time.

arry Bonds And A-Rod Strike Out Against The UFC On Spike TV With Young
Men On June 23
Submitted by:E.Goldman / Sr. Editor
Posted on : 6/27/2007

More Men 18-34 And 18-49 Watch The Ultimate Fighter 5 Than The Yankees-
Giants on Fox on Saturday, June 23
Spike TV's Telecast Drew More Men 18-34 And 18-49 Than All Other
Television Programming In Timeslot

New York, NY, June 26, 2007 --The marquee match-up featuring
baseball's two most talked-about players, Barry Bonds and Alex
Rodriguez, was no match for Spike TV's telecast of the much-
anticipated rematch between former UFC champions BJ Penn and Jens
Pulver amongst young men on Saturday, June 23.

The Ultimate Fighter 5 finale on Spike TV drew 300,000 more Men 18-49
and 261,000 more Men 18-34 on Saturday, June 23 than the coverage of
the Yankees and Giants on Fox earlier that day. In fact, during
primetime, the 3-hour Spike telecast (9:00pm-Midnight) outdrew
anything else on television - cable or broadcast -- with Men 18-34 and
18-49.

"The reason our UFC programming consistently beats all other sports on
broadcast, cable and pay tv is The Ultimate Fighter's ability to build
stars like Manny Gamburyan and Nate Diaz who resonate with our
audience, stated Kevin Kay, General Manager, Spike TV.

Overall The Ultimate Fighter 5 finale reached 2.6 million people with
a 3.0 rating in Men 18-34 (834,000), 2.6 rating in Men 18-49 (1.4
million), and a 2.00 HH rating. The telecast peaked with 3.4 million
people at 11:30pm for the Penn-Pulver fight.

The UFC event also knocked out HBO's boxing telecast of Ricky Hatton
vs. Jose Luis Castillo which aired head-to-head that evening. Despite
it being HBO's most watched fight of the year for Men 18-34, Spike
drew 153% more Men 18-34 and 106% more Men 18-49. Overall, the Spike
finale drew 800,000 more total viewers.

Spike TV's UFC ratings easily ran over competition from NASCAR on ESPN
2. The Ultimate Fighter 5 drew 393% more Men 18-34 and 195% more Men
18-49 than the live coverage of the Busch Series AT&T 250.
In the main event on Spike TV, Penn submitted Pulver in the second
round of their hotly contested rematch. In the co-main event, Nate
Diaz became The Ultimate Fighter 5 victor as his opponent Manny
Gamburyan tapped-out in the second round with an injured shoulder.

Spike TV, the first network for men, is available in 91.6 million
homes and is a division of MTV Networks. MTV Networks, a division of
Viacom International Inc.